Attracting new chiropractic patients is a two-part process. In addition to establishing a strong brand presence in your community, you must effectively relay the long-term impact of chiropractic care. Before their first visit to a chiropractic clinic, many patients are misinformed about what chiropractic is and how it translates to greater health and vitality. However, if practitioners can prioritize outreach and learning in their approach, they can help new and potential patients assign the appropriate value to chiropractic. Here are some key aspects of chiropractic care that may resonate with potential and first-time patients.
A common misconception is that chiropractic care only serves a rehabilitative purpose. However, chiropractic can benefit anyone at any point in his or her life. In fact, routine visits can be a form of preventive care, much like regular doctor or dentist appointments. Ideally, we see the dentist every six months for a routine check-up – not just when we chip a tooth or have a cavity. The same principle can be applied to chiropractic care, as regular visits can lead to better overall health and pave the way for long-term health and vitality.
The nervous system is the epicenter of the body, and a misalignment of the spine can trigger additional health issues. As our body’s hub for communication, coordination and control, it’s important to maintain nervous system health by regularly investing in the care of our spines.
The impact of chiropractic does not begin and end with the adjustment. Rather, each visit presents an opportunity for patients to learn how their bodies work and what they can do to improve their health and function. From the moment a patient walks into a SOVITA CHIROPRACTIC CENTER™, they are immersed in a learning process. Each team member is trained to relay the principles and benefits of chiropractic to patients in a way that sparks curiosity and wonder. This patient-centric experience helps shape a patient’s outlook on chiropractic care.
The SOVITA CHIROPRACTIC CENTER™ franchise model lauds the value of chiropractic care and positions owner-operators to relay that to patients in the most effective ways. A sound chiropractic marketing strategy can work wonders in patient attraction and influence a high regard for education and discovery in the provision of care is what motivates patients to return.
Let us share our time-tested business model with you. Speak with a member of our team to find out how SOVITA CHIROPRACTIC CENTER™ can help you balance learning, advocacy and profitability at your chiropractic clinic.